As Louisiana faced the highest rate of childhood good insecurity in the nation, the Food Bank needed a way to better connect children and families with resources, education, and hope.

Louisiana ranked #1 in the nation for childhood food insecurity. Families were struggling, resources we hard to find, and critical information wasn't reaching the epople

Explore the complete APR presentation featuring campaign strategy, digital communications, analytics, media outreach, and fundraising storytelling materials.

The Hunger Action Month campaign successfully combined strategic communications, digital engagement, and data-informed storytelling to support awareness and fundraising efforts across multiple channels.

A coordinated mix of digital content and communications designed to engage, inform, and inspire action across multiple audience touchpoints.

Engage donors throughout the campaign with compelling stories and clear calls-to-action that drive support.

A series of segmented email campaigns were developed to educate, inspire, and convert supporters while maintaining consistent messaging across the campaign cycle.

• 4 primary campaign emails
• Donor stewardship & thank-you messages
• Impact storytelling with data integration
• Strategic subject lines & A/B testing

Email performance exceeded benchmarks and helped drive donations and engagement throughout the month.

Hunger Action Month provided an opportunity to strengthen community awareness, donor engagement, and fundraising support through a coordinated communications campaign across multiple platforms.
The campaign combined digital marketing, social media, donor communications, media outreach, direct mail, and storytelling content all informed by data and a deep understanding of our community. Working
across internal departments and external partners, we created a cohesive donor experience that reinforced urgency and inspired action. A coordinated mix of digital content and communications designed to engage, inform, and inspire action.