A comprehensive digital communications transformation designed to improve accessibility, strengthen audience engagement and modernize how the Greater Baton Rouge Food Bank connects with donors, volunteers, and individuals seeking assistance across the region.

FOCUS AREAS: Digital Strategy • Accessibility • Audience Engagement • Website Transformation • Communications Systems 

As organizational growth accelerated, existing digital systems could no longer effectively support evolving audience needs, accessibility expectations, and community engagement goals. The previous website experience lacked intuitive navigation, mobile responsiveness, and integrated communication pathways for donors, volunteers, and individuals seeking assistance.

A modernized digital strategy was needed to improve accessibility, strengthen storytelling, and create a more cohesive communications ecosystem capable of supporting both immediate community needs and long-term organizational growth.

A modern, welcoming experience that communications mission, impact, and urgency.

Seamless experiences across devices to meet users where they are.

Tools and features that remove barriers to create a more inclusive experience for all.

Intuitive navigation and search tools help people quickly find the assistance they need.

Compelling stories and clear calls to action that inspire participation and support.

Accessibility became a central component of the digital transformation strategy. Inclusive communication tools, multilingual support, and accessibility-focused user experiences expanded digital access while improving usability for diverse audiences across the region.

A modern, welcoming experience that communications mission, impact, and urgency.

Key features implemented:

• Recite Me accessibility integration
• Translation support in multiple languages
• Text-to-speech and reading assistance tools
• Keyboard navigation and accessibility enhancements
• Exceeds WCAG 2.1 AA compliance standards

Cross-functional collaboration across communications, development, programs and external partners supported implementation of a scalable and audience-centered digital ecosystem aligned with organizational goals and evolving community needs.